When it comes to coffee, specifically latte and Frappuccino, Starbucks is on top and definitely unparalleled. Starbucks Coffee Company was established in 1971 by three capitalists in Seattle, Washington who had a passion for coffee and tea.
The Starbucks Coffee Company had its humble beginnings and expanded little by little. In 1981, Starbucks opened 4 retail stores in Seattle and a roasting plant that sold whole bean coffee.
By 1983, the advertising manager had an inkling of re-inventing the magic behind the Italian coffee house and wanted to try out the thought of marketing espresso by the cup.
The idea did become a hit when Starbucks came up with its sixth store in downtown Seattle. In 2 months, the said new store was at that time serving over 700 customers a day and was surprisingly selling 3 times more than the other branches.
Come 1987, the proprietors of Starbucks Coffee Company then came up with a decision to sell their coffee business along with the brand name to a group of home-grown stakeholders for $3.7 million.
The new investors massively planned of opening up 125 Starbucks coffee stores in the succeeding five years.
True enough, from a humble base of 17 stores in 1987, the company stretched out hastily to Chicago, Portland, and Vancouver.
By 1991, Starbucks took on licensed airport stores, mail-order catalogue business, and expanded even more into the state of California.
In 1992 the company was eventually launched publicly and after the preliminary public posing, Starbucks unrelentingly grew at a remarkable stride that no one had ever perceived in the coffee world before.
Astonishingly, the number of Starbucks Coffee stores grew tenfold in 1997, having locations in Japan, Singapore and other parts of the US.
Starbucks introduced quite a lot of popular coffee products. They also had success in selling coffee on United Airlines flights.
Later on, Starbucks took on selling premium teas through its own brand, the Tazo Tea Company and also premiered Starbucks coffee online.
In the long run, they initiated doling out whole bean and ground coffee to supermarkets through a partnership with Kraft Foods.
And with Dreyers, Starbucks also came up with their own premium coffee ice cream. Starbucks even sold its very CDs in its retail stores comprising of lounge, R&B, and jazz music.
Indeed Starbucks arose into a phenomenal ménage not through publicizing but over word of mouth. In 2004, Starbucks opened an unbelievable record of 1,344 coffee stores globally.
The formerly small regional coffee business, Starbucks Coffee Company, now has more than 9,000 branches in 34 countries serving over 20 million patrons a week. Now that’s coffee power.
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